Next Generation Technologies will Reconnect the Disconnect In Recruiting IT and Engineering Talent
By Markie Matrini, TextRecruit
Information technology and engineering roles can be amongst the most taxing positions to fill. For some roles, candidates must have very specific skills which may be difficult to find. The software engineering job market is also saturated with open positions which make it troublesome to get the attention of candidates. Furthermore, due to constantly changing technologies, it can be challenging for recruiters to understand exactly what kind of engineering talent roles really require.
Compounding these challenges is the fact that candidates for IT positions have notoriously low response rates to recruiting emails due to the large quantities they receive. The question becomes how can you make your organization stand out, increase response rates, and find the right candidates for your open positions. The answer may lie in the next generation of recruiting technologies which are sure to shape the future of recruiting for IT and engineering talent.
There are three areas where new recruiting technology can help. New technologies can help find qualified applicants, ensure these applicants are evaluated faster, and increase the number of applicants that recruiters can effectively communicate with. The technologies that can help IT and engineering recruiters achieve these goals can be categorized into messaging, automation, and engagement technologies.
One big shift that’s happening in recruiting is the use of text messaging as a primary means of communication between recruiters and candidates. Candidates attitudes towards text messaging have changed for the better. 70% of respondents to a software advice survey said that they didn’t feel that texting was a professional means of communication. Recruiters are also finding that texting is faster and more effective than email. Text messages boast a whopping 98% open rate and elicit a faster response than email. In comparison, a conversation over email can take days providing you can get someone to read your unsolicited email message. Recruiters are using text messaging for cold outreach, to follow up with candidates already in the hiring process, to reconnect with previous candidates, and to send reminders for interview times/dates.
Once the domain of sci-fi movies, artificial intelligence and automation are no longer a matter of speculation. Recruiting AI, recruiting chatbots, and automated processes are now helping recruiters complete routine tasks more efficiently. They’ve arrived just in the nick of time too. According to a 2016 LinkedIn survey, 56% of recruiters said they expected their hiring volume to increase in the next year. However, 61% of respondents said their recruiting teams weren’t going to grow in size to handle this increased volume. Furthermore, 64% of respondents said their budgets would either shrink or stay the same. A few ways recruiters are now using chatbots and AI are to help with advertising jobs, screening and scheduling interviews, promoting career fairs, onboarding new employees.
If you’ve been keeping up with recruiting industry publications, you know there’s a new communication technology in town: live chat. With just a little code, employers are adding live chat to their companies’ career pages. Then, when prospective candidates go exploring a company’s open opportunities, they can easily get in touch with company reps who can answer their questions, give them more information, and guide them through the application process.
So where should you start? When deciding which new recruiting technology to utilize in your efforts, consider the option that best aligns with your needs. If your biggest challenge is low response rates (you’re having a hard time getting in touch with your candidates), then a text message is the best place to start. If you’re swamped and overloaded with communications, then AI is something to consider. If you’re having a hard time engaging site traffic to your career’s pages, live chat will be what you’re looking for.
Want more guidance on how to use text message, live chat, and AI technologies to fill positions faster? Join our upcoming StaffingTec TV webinar, “The Future of Recruiting IT and Engineering Talent” on August 14 at 9:30 am PST.